Ryan Sobol

Developer and Mentor

Who wants your product the most?

That's a question I ask my clients all the time. Most companies think they know. Unfortunately, they often find out that they are their own biggest fans.

Trust me, I've been guilty of this too. You create a business plan, build a product, and then hope someone will buy it. But while you're busy building, it's easy to forget who you're trying to serve.

Stop what you're doing and ask yourself:

Customers + Product = Business

Successful product teams all know one thing—by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.

This is called customer development and it helps:

Let's build an exceptional business.

I've been a professional software developer for over a decade and I've seen what it takes to build something truely exceptional. It's not rocket science and it's not a secret either. Combine hard-work with customer-first thinking and you can't lose.

The only problem is not everyone is willing to work hard and even fewer people are able to understand someone else's problems. That's where I come in. Building an exceptional business around products that people love to use is what I do.

Let's chat if you need a developer who:

I've recently helped these teams.

Code Fellows

I'm a frequent guest speaker for their Ruby on Rails bootcamp, covering topics such as performance, scalability, protocols, and data structures. My challenge is to deliver on the promise they make to their graduates — a software development job guaranteed. For these on-site lectures, Haiku Deck and Sketch are my tools-of-choice.

University of Washington

I founded and then taught a certificate program on Ruby on Rails development for the department of Professional & Continuing Education. I'm happy to report that the majority of my students became gainfully employed Rails developers. The course utilized RailsCasts and Instructure Canvas for both online and offline learning.

Freedom from Hunger

I built a health services platform that identifies impoverished health care centers in rural communities throughout Latin America. Upon completion, their pre-existing app went from a liability to life-changing. The team used Ruby on Rails and operated 100% remotely with Skype and Pivotal Tracker.

Here's what others say about me.

"If I had to pick anyone to start a company with, I would definitely pick Ryan." Ivan Storck, Founder of Code Fellows
"[Ryan's] ability to execute a project from start to finish and his ability to understand a clients needs and understand problems are exceptional." David Hanaford, Marketing Technologist at SumAll
"Ryan is a solid and experienced developer and team lead who understands what it takes to create, deploy and maintain a wide range of application types." Jason Hoffman, VP of Strategy and Portfolio at Ericsson
"[Ryan's] desire to invest in and lead his team to achieve amazing results is infectious." Mitchell Robertson, VP of Business Development at Code Fellows
"Ryan is the kind of developer that can both build an application from scratch and can quickly understand code that's already been written." Jayson Vantuyl, Cloud Architecture Consultant at GoGrid

Let me champion your project.

I'm available to consult on mobile and web projects of any size and scope. For longer term projects, I can offer significant discounts off my hourly rate of $160.

  • Long-term Project
  • $12,800 per month
  • 50% discount
  • Mid-term Project
  • $4,800 per week
  • 25% discount
  • Short-term Project
  • $1,150 per day
  • 10% discount