"Our biggest issue was knowing what our customers wanted."
I hear this all the time when I meet new clients. In the midst of developing a product, it's easy to forget who you're trying to serve.
I've been guilty of this too. You create a business plan, build a product, and then hope someone will buy it.
- But are you building a product that people want?
- Do you know which features are absolutely essential?
- How will your product standout in a crowded marketplace?
- Who will know when the next feature you're hammering on launches?
- What's the cost of pivoting a product until you find a sustainable market?
Customer + Product = Business
Successful product teams all know one thing — by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.
This is called customer-first development and it helps:
- Identify people struggling with real problems.
- Verify assumptions before spending time and money.
- Grow an audience that want to hear about your vision.
- Pinpoint how much your customers are willing to spend.
- Release your product to an audience that's prepared to buy.
"Ryan's insight into our customers and our products is exceptional."
I've been a professional software developer for the past 10 years. My specialty is making software that people love to use and share.
My secret is to combine the customer-first development process with state-of-the-art software development tools like Cocoa Touch, Backbone.js, and Ruby on Rails.
Let's talk if you need a developer who:
- Understands business objectives and market challenges.
- Accepts when plans change or when details aren't known.
- Brings years of expertise and can learn new technology fast.
- Listens to feedback, offers alternatives, and explains decisions.
- Knows when to sweat the small stuff and when it's time to ship.