Who wants your product the most?
That's a question I ask my clients all the time. Most companies think they know. Unfortunately, they often find out that they are their own biggest fans.
Trust me, I've been guilty of this too. You create a business plan, build a product, and then hope someone will buy it. But while you're busy building, it's easy to forget who you're trying to serve.
Stop what you're doing and ask yourself:
- Are you building a product that people still want?
- Which features do your customers consider essential?
- How will your product standout in a crowded marketplace?
- Who will know when the next feature you're hammering on launches?
- What's the cost of pivoting a product until you find a sustainable market?
Customers + Product = Business
Successful product teams all know one thing—by engaging customers throughout the development process you build better products, lower your costs, and deliver to market faster.
This is called customer-first development and it helps:
- Identify people struggling with real problems.
- Verify assumptions before spending time and money.
- Grow an audience that wants to hear about your vision.
- Pinpoint how much your customers are willing to spend.
- Release your product to an audience that's prepared to buy.
Building exceptional products is what I do.
I've been a professional software developer for over a decade and I've seen what it takes to build something truely exceptional. It's not rocket science and it's not a secret either. Combine hard-work with customer-first thinking and you can't lose.
The only problem is not everyone is willing to work hard and even fewer people are able to understand someone else's problems. That's where I come in. Building exceptional products for people to use, fall in love with, and share is what I do.
Let's chat if you need a developer who:
- Understands business objectives and market challenges.
- Accepts when plans change or when details aren't known.
- Brings years of expertise and can learn new technologies fast.
- Listens to feedback, offers alternatives, and explains decisions.
- Knows when to sweat the small stuff and when it's time to ship.